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Scanning Made Simple

As #4 AIDC manufacturer worldwide, we aim to make barcode scanning accessible to businesses of all shapes and sizes.

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AIDC solutions with a human touch

Local experts and dedicated support professionals come together in delivering tailored scanning solutions.

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Partners in 60+ countries

Local teams and partners throughout Europe, Middle East and Africa bring workforce efficiency to your doorstep.

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News & Updates

Our story

In the ever changing world of automatic identification and data capture, we set out to make scanning simple. That’s why we design and build all barcode scanning hardware from the ground up.

Get to know us

Benefits 1

From factory to you

For over 10 years, Newland has been designing, manufacturing and marketing state-of-the art scanning solutions from the ground up. By understanding the ever changing world of AIDC technology, we continue to bring fitting 1D and 2D barcode scanners to businesses of all shapes and sizes.
Benefits 2

Going Global

As the #4 AIDC manufacturer worldwide, Newland is quickly growing into a major global game changer. Our extensive network of Newland distributors and resellers already offer products and services locally in 60+ countries across EMEA.
Benefits 3

A people's company

Newland believes in a people’s approach. From personalised & local support for our customers to continuous growth and engagement of our employees. That’s our human touch to AIDC technology.

Our tech

Newland’s product portfolio packs high-quality scanning hardware for a wide range of barcodes and applications. All products, ranging from OEM scan engines to complete solutions, are built and designed to help make your daily tasks easier and more intuitive

Dive into our products

Our tools

We extend our focus on high-quality solutions into our ongoing support and service. This shows in our extensive warranties, quick support and additional software tools that help maximize your workforce efficiency.

Discover our services

It keeps getting better

Discover our other brands and services

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Speedata by Newland

Speedata by Newland stars an array of powerhouse Android devices. All equipped with Android OS, we offer stellar devices that fill the gaps in the market.
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Wannapay, a secure statement for smart payment

Combining innovative transaction software, Android OS and Newland EMEA's trusted scanning, Wannapay by Newland EMEA is here to make smart payment easy and safe.
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Ndevor, our exclusive MDM software

A bold device management tool to look after all your devices from one central location. That means new ways to help you improve your enterprise operations.