Newland AIDC EMEA Launches the HR23 Dorada and HR33 Marlin AI White Series Today
Newland AIDC EMEA, one of the leading companies in the AIDC industry, is proud to announce the launch of its latest product, the HR23 Dorada and HR33 Marlin AI White Series, adding four new devices to the legacy series. These updated versions now feature AI-powered barcode detection and an antimicrobial coating for healthcare environments.
Available in both corded and wireless Bluetooth versions, the HR23 Dorada AI White and HR33 Marlin AI White Series are designed to thrive in healthcare environments. For businesses of all shapes and sizes, the HR23 Dorada AI White Series delivers exceptional scanning performance at an entry-level price point. The HR33 Marlin AI White Series, equipped with a megapixel sensor, brings a more advanced scanning experience for high-intensity scanning.
The new devices are now equipped with AI-powered barcode detection, one of Newland's latest innovations and a technology now being rolled out across several flagship products in its portfolio. Using self-learning capabilities, the devices accurately and efficiently interpret barcodes by analyzing images to detect, locate, and read them, even in challenging conditions.
“With the new HR23 Dorada and HR33 Marlin AI White Series, we are bringing advanced AI-powered scanning technology to a wider range of applications,” said Johan Vetsuypens, Scanning Product Manager. “By combining intelligent barcode detection, healthcare-ready design, and versatile data capture capabilities, these scanners deliver the reliability and flexibility our customers need today, while preparing them for the applications of tomorrow.”
As mentioned earlier, these series are designed for healthcare, featuring an antimicrobial coating that supports the strict cleaning and disinfection protocols of hospitals, clinics, and laboratories. Built to withstand demanding daily use, the devices carry an IP52 rating for dust and water resistance and survive drops of up to 1.8 meters, backed by a 5-year warranty for lasting peace of mind.
To ensure precise barcode capture even under high-intensity workloads, the scanners are equipped with LED aimers. Their capabilities extend beyond barcodes: built-in OCR technology allows the devices to scan and extract text directly from IDs and official documents. This versatility makes them suitable not only for healthcare but also for applications like age verification in retail and passport control at airports.
The Bluetooth versions feature Bluetooth 5.0, ensuring fast wireless communication. This stable, reliable connection supports data transmission over distances of up to 100 meters, offering flexibility and efficiency. All versions can be easily configured using Newland AIDC EMEA’s complementary configuration software, EasySet.
The update to the HR23 Dorada and HR33 Marlin AI White Series is further proof of Newland’s commitment to offering powerful barcode scanning devices for all applications, environments, and business needs.
For further information on Newland AIDC EMEA, please visit: www.newland-id.com
Or contact: Stacie Adams, Marketing Director, Newland AIDC EMEA
Email: stacie.adams@newland-id.com
Tel: +31 (0) 345 87 00 33
