A Sweet Supply Chain

How Madaq Scaled Retail Operations with Becosoft and the MT93 Megattera

Founded on a passion for craftsmanship and distinctive North African flavors, Madaq quickly evolved from a boutique chocolate concept store into one of the Netherlands’ fastest-growing specialty retail brands. With 15 stores across the country and international ambitions on the horizon, growth came rapidly—and so did operational complexity.

As the business expanded, the systems that once supported a small artisanal operation could no longer keep pace with the demands of a growing retail network. Inventory management became increasingly difficult across multiple locations, operational visibility declined, and the lack of centralized real-time data made it harder to scale efficiently while maintaining the premium customer experience Madaq is known for.

Scaling Challenges Behind Rapid Retail Growth

Madaq faced several operational bottlenecks that are common among fast-growing retail and food production businesses:

• Limited scalability of existing retail systems

• Insufficient visibility into operational and material costs

• Unclear inventory shrinkage across the supply chain

• Increasing complexity in managing stock across stores and warehouses

• Limited real-time insight for data-driven decision-making

Without an integrated infrastructure, continued expansion risked creating inefficiencies that could slow growth and impact profitability.

Building a Future-Proof Retail Ecosystem

To support its next phase of growth, Madaq partnered with Becosoft, a specialist in retail management solutions for complex retail environments.

Becosoft implemented a fully integrated retail ecosystem that centralized and streamlined Madaq’s operations across all locations. The solution combined:

• Point-of-sale (POS) systems

• Advanced inventory and stock management

• GDPR-compliant customer applications

• Hosting and infrastructure management

• Seamless integrations with existing business tools

This centralized platform gave Madaq full operational visibility and control, creating a scalable foundation for future growth. To further optimize warehouse and in-store processes, the solution was complemented by the MT93 Megattera Pro Angled Shooter from Newland AIDC EMEA.

Real-Time Inventory Visibility with the MT93 Megattera Pro Angled Shooter

In food retail environments, where freshness, traceability, and loss prevention are critical, real-time inventory accuracy is essential. The Becosoft platform is only as accurate as the data it scans, and for that, businesses require reliable hardware. The MT93 Megattera  Pro Angled Shooter Mobile Computer enabled Madaq to digitize and optimize daily operations through:

• Real-time inventory tracking across locations

• Fast and accurate barcode scanning

• Seamless integration with retail management systems

• Reliable performance in demanding retail environments

• Long operational uptime with a durable, high-capacity battery

With robust performance and future-ready specifications, the MT93 Megattera Pro Angled Shooter provided the mobility and reliability needed to support Madaq’s continued expansion.

The Results: From Operational Complexity to Full Control

With its new integrated retail infrastructure in place, Madaq successfully transformed its day-to-day operations and created a scalable foundation for growth.

Key outcomes included:

• Streamlined operations across all stores

• More accurate and efficient inventory management

• Clear insight into costs and material usage

• Reduced inventory loss throughout the supply chain

• Improved operational efficiency and automation

• A scalable retail ecosystem ready for international expansion

The combination of Becosoft’s flexible retail platform and the MT93 Megattera Pro Angled Shooter’s reliable mobile data capture capabilities enabled Madaq to scale efficiently without compromising product quality or customer experience.

For fast-growing retail businesses, especially those operating complex supply chains, scalability is no longer optional; it is essential.

Get in touch with us and elevate your retail operations.