Channel Partner Program

We make scanners. We build partnerships.

Our approach is simple: less “vendor,” more “partner.”

Our Channel Partner Program covers all the essentials, from strong sales and technical enablement to real growth opportunities and marketing support. Those things matter. But so do relationships, flexibility, and actually having a partner who listens.

Because while you might be just another partner somewhere else, that’s not how we see it. To us, you matter. That’s why we reward consistency and long-term commitment, not just one-off wins.

We quite literally couldn’t do this without our partners. Your success is our success. It’s that simple.

Sound like a good fit? Apply to become a Newland AIDC EMEA partner. And if you’re still weighing up the fundamentals, don’t worry, we’ve got those covered too. Keep reading to learn more.

Channel Partner Program: The Essentials

Built to help you win, our Channel Partner benefits back you at every stage, from pipeline to close to delivery, with local support and real collaboration throughout.
- Commercial & Deal Support
  - Competitive partner pricing
  - Deal registration and partner opportunity protection
  - Structured incentives to reward consistent growth and performance
- Enablement & Training
  - Sales and technical training to strengthen product knowledge
  - Access to key product updates and launch information
  - Support resources to help you deliver confident customer recommendations
- Marketing & Demand Generation
  - Co-marketing support and campaign collaboration opportunities
  - Access to approved marketing assets and partner-ready collateral
  - Marketing funding support options for eligible activities