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About us

To keep up with the ever-changing customer, you need to move as fast and as fluently as they do. You need to be quick on your feet and memorable. You need to deliver exceptional quality in both products and service. You need to mould to each individual – on a large scale. And you need to do so within the right time frame and budget.

The result is a constantly changing operational environment, requiring you to be flexible. More often than not, technology lays the foundation for this.

That’s where we step in.

Newland designs and manufactures automatic identification and data capture (AIDC) tech for businesses all around the world.

Our story

Newland EMEA (Newland Europe BV) was founded in 2009 in the Netherlands. The existing AIDC world portrayed 1D (barcode) and 2D (two-dimensional codes) scanners as a complex and exclusive technology. With the aim of making these devices accessible to businesses of all shapes and sizes, we set out to make scanning simple. 

Our Newland EMEA headquarters are located in Culemborg, the Netherlands. From there, we support local teams across the European, Middle Eastern and African market. Additionally, our extensive network of Newland distributors and resellers offer products and services locally in 60+ countries. As one of the fastest growing AIDC manufacturers in the world, we are constantly building and expanding our network.

Our roots

Newland EMEA is a full subsidiary of Fujian Newland Computer Co., Ltd, a company from Fuzhou Fujian Province, China, which was founded in 1994. Within the first 15 years, our mother company became one of the top 500 High-Tech and top 100 software enterprises in China. In 2000, it was listed on the Shenzhen Stock Exchange (Ticker code: 000997) as a public company. Since then, the company has grown globally and has $1B global revenue and 5,000+ employees. There are subsidiaries in Taiwan (looking after the rest of Asia), the USA (North and South America) and the Netherlands (EMEA).

Fujian Newland Computer specializes in the technology research and development, the manufacturing and the product management of data collection, mobile communication and payment devices. As a major partner of both Alipay (Alibaba) and WeChat pay (Tencent) they are one of the biggest players in mobile payment in the Chinese market.

Fish come in a wide variety, each one fitting into their unique environment perfectly. And so, it’s not hard to see why we chose to link our products to these sea creatures.

Our tech

Automatic identification and data capture can help you quickly maneuver and adapt to new streams. That’s exactly what we design and build our products for. We’re here to help you optimize day-to-day tasks and get the most out of your workforce.

Our product range exists of OEM scan engines, stationary scanners handheld scanners, mobile computers, micro kiosks and tablets. All are based on our own UIMG Image technology and 2D decoder chip. In other words, we build our products from the ground up. We can create exactly what is needed for an operation and environment quickly and flexibly.

So let’s dive in.

Check out our full product range and latest news below or get in touch!

Design & development: BuroBureaux