A Mobile Computing Match: Introducing Master Distributor Quad GmbH

20.04.2020 Company

It’s been a few years since Android Mobile Computers experienced an initial boom in AIDC, but it’s still a thriving and fast-paced market. A market that Newland EMEA has stepped into and grabbed a hold of from the very start. Nowadays, many of Newland’s most popular flagships slot seamlessly into the high demand for these PDA’s. However, success relies on good products, strong partners and personalized service. With that focus in mind, QUAD GmbH and Newland DACH are starting their partnership today.

Serving the mobile computing world together

QUAD GmbH is an accomplished POS hardware distributor. They are well-renowned in their market for their customer-focused expertise built through 30 years as a major distributor. When it comes to enriching the local market, this is a natural move for both parties. “At Newland EMEA, we have put many years of experience into building a strong portfolio in Android mobile computing. Now, it’s time to use that portfolio to extend our reach in Germany,” says Peter Sliedrecht, CEO of Newland EMEA. “QUAD is a trusted and strong player that knows the market inside out. We’re confident that, together, we’ll be able to meet the expectations of that market both today and tomorrow.”

QUAD is a trusted and strong player that knows the market inside out. We’re confident that, together, we’ll be able to meet the expectations of that market both today and tomorrow

Local experts with a mission

QUAD has established itself in terms of unrivaled service and consultancy. When it comes to being a one-stop distributor, they take the lead in Germany. Both companies particularly find each other in their mutual focus on personalized solutions and valuable relationships. For QUAD, that is show-cased in their solution-based consulting. This allows them to offer customized support on both Newland’s hardware and their supporting software like ‘Ndevor’, a mobile device management tool. “Distributing Newland’s Mobile Computing solutions will perfectly complement our existing portfolio, as there is a rapidly growing market for well designed Mobile Computing products with proven track records, aside from the big name brands,” says Andres Wey, CEO of QUAD GmbH.

Distributing Newland’s Mobile Computing solutions will perfectly complement our existing portfolio, as there is a rapidly growing market for well designed Mobile Computing products with proven track records

“The necessary migration from Windows Mobile to Android offers a unique opportunity for a competitive and well-branded manufacturer such as Newland. The great success Newland has had in recent years in other European countries makes us confident to emulate that success in Germany, Austria and Switzerland. Our resellers are always looking for products with which they can compete on cutting edge technology, reliability and good pricing being priorities.”

A change in the channel

So what does this mean for Newland’s channel? End-users may see Newland’s mobile computers pop up in more and more places. However, the logistical impact on them will be minimal. As a master distributor, Quad GmbH will sell exclusively to their wide-spread reseller network, making it more accessible for the German market. From today onwards, resellers will be offered the option to purchase directly from QUAD to benefit from additional localized services and expertise. Needless to say, the Newland DACH team will still be readily available to help with all your scanning enquiries.

Should you be interested to join forces with Newland EMEA, we are always eager to collaborate in your barcode scanning venture!

Get in touch with our regional sales executives for more information.

Design & development: BuroBureaux