On a path of growth: Newland appoints dedicated Sales Manager for the GCC

As Newland is experiencing unprecedented growth in the EMEA region, it became clear that the Gulf region quickly required local support. Newland was not only searching for a person who is familiar with the AIDC world but also a person that could understand the culture of the region. Therefore, Newland is happy to announce the addition of Sabu Abraham as its Sales Manager for the Gulf Cooperation Council (GCC) region.

Sabu article image


Based in Dubai, Sabu will be responsible for the overall sales activities in the region. Using his skills in sales enablement, negotiation, market research and competitor assessment he will make sure the GCC region remains on a path of growth.

It is already evident that Sabu shares common values with Newland. At the top of which is offering the best support possible to our partners. Leaning on 19 years of experience in different management roles for a variety of AIDC companies across the United Arab Emirates and India, he is focused on improving the visibility of Newland devices in the region. He is looking to achieve this goal through strengthening the channel network as well as building a strong relationship with end users.

Ultimately, his strong personal interest in the industry and Newland’s continuous support, Sabu is set up for success: ‘’In my short interaction with the team, I have noticed that the team is dynamic and cooperative. It feels like a TEAM’’ Sabu mentions.

As for what attracted Sabu to Newland?

“Being in the AIDC industry, I am closely watching the developments in the industry. The impressive achievements made by Newland in a short span of time, against many odds, attracted me to this organization”  Sabu explains.

Looking to get in touch? 

Contact Sabu