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Newland shakes the AIDC market with the launch of a 2D scanner at the price of 1D

22.04.2016 Products

Newland EMEA today introduced the HR22 Dorada 2D imager, an innovative scanner that offers affordability without compromise. The HR22 Dorada allows users to enjoy the capabilities of a 2D imager being offered for the price of a 1D imager, which is causing a serious ripple in the AIDC market.

The vastly increasing use of online to offline (O2O) applications, particularly barcodes on phones, means that businesses need to ensure they can scan a variety of barcodes and symbologies on a variety of surfaces. With this development in mind Newland launched the HR22 Dorada as a versatile and affordable solution. Whether you need to read barcodes printed on paper or displayed on a (mobile) screen, the HR22 Dorada effortlessly captures nearly all high-density, high-volume and distorted barodes at an impressive speed. This translates into an enhanced user experience.

Marrying ergonomics and aesthetics in it’s design, the HR22 Dorada ensures operator productivity, providing comfortable use even during the most intensive handheld scanning. With an IP42 rating and a drop resistance of up to 1.2m, the scanner offers a durable and reliable solution. This makes the HR22 Dorada capable of meeting the needs of any application, amongst which inventory management, Track & Trace, healthcare, product traceability, point of sale, ticket management and much more.

Peter Sliedrecht, CEO of Newland EMEA:  “As our motto is ‘Scanning Made Simple’ we consider it our duty to offer outstanding scan technology at an affordable price. Shaking up the AIDC market by now bringing an excellent 2D imager at the price of a 1D imager. Breaking the existing price barrier between the two technologies has been made possible by using our new third-generation 2D decoder chip.”

Deliveries to continental Europe will start towards the middle / end of May, while the first significant quantities will be rolled out early May in the Russian market to support the new EGAIS law.

Current Models Released

Model Description
HR2260-SO USB Cable
HR2260-S8 RS232 cable and power supply


Order Information

Please contact your Newland local branch office or regional sales manager for full ordering information like part numbers and pricing, as well as information on product availability and order status.

For more information about the HR22 Dorada, view the product page.

Design & development: BuroBureaux