Newland EMEA announces a new partnership with Middle Eastern distributor Redington
March 28, 2024 – Culemborg, the Netherlands – As it continues to expand its distribution network in the Middle East, Newland EMEA recently announced a new distribution partnership with Redington, unlocking new business opportunities in the region for both companies.
Redington is a leading IT technology solutions provider across information technology, mobility, telecom, cloud, lifestyle and solar verticals. It has a footprint across 38 markets, including 60 subsidiary offices. With over 290 plus brand associations and 39,500+ channel partners, it is transforming the distribution and supply chain ecosystem through synergy between innovation and technology adoption.
Founded in The Netherlands in 2009, Newland EMEA continues to expand in the market. Providing scanning solutions in over 60 countries across the region, Newland EMEA is a leading player in the auto-id industry and sets out to make scanning solutions available and accessible to businesses of all sizes.
The partnership underlines both companies’ mission to expand in the region and help businesses accelerate their operations with an eye on teamwork, a customer-first approach and reliability. Redington’s solutions, services, and local partner networks will help organizations leverage Newland EMEA’s scanning and mobility solutions in digitizing their operations.
Roberto Schiavo, Vice President of Southern Europe, Middle East and Africa states: “We’re excited to enter the new year with a new partnership that allows us to broaden our brand visibility while helping more organizations use our reliable solutions for faster business operations. We believe the partnership with Redington, who prioritize people over products and have the local expertise we need, was the next logical step in our strategy to bring our solutions closer to end-users and to make their daily tasks easier, faster, and more intuitive.”
Mr. Jeetendra Berry, President, End Point Solutions Group shares his view on the partnership: “"Collaborating with Newland EMEA opens doors to an extensive array of dependable scanning and mobility solutions tailored for our channel partners. Amidst the challenges of digitization and technological advancements, our partnership ensures that our channel partners receive access to a diverse portfolio of intuitive solutions. This not only simplifies adoption but also enhances our ability to serve our customers effectively."
The partnership marks an important milestone for Newland EMEA to expand business in a key region and to offer accessible scanning solutions throughout the EMEA region.
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For further information on Newland EMEA, please visit: www.newland-id.com
Or contact:
Stacie Adams, Marketing Director, Newland EMEA
Email: stacie.adams@newland-id.com
Tel: +31 (0) 345 87 00 33
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Newland EMEA (Newland Europe BV), founded in 2009, sets out to make daily tasks easier, faster, and more intuitive. As a leading player in the AIDC industry, Newland EMEA makes scanning solutions available to businesses of all shapes and sizes.
Equipped with a truly comprehensive barcode scanning portfolio consisting of stationary, handheld, wearable, mobile computer, micro kiosk, IVD scanners, and OEM scan engines, the scanning solution manufacturer works together with partners, distributors, and resellers in the region to provide intuitive data capture technology in a complex business landscape. It’s simplicity through efficiency.
See more information about Newland EMEA on their website https://www.newland-id.com/.
