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Our story
In the ever changing world of automatic identification and data capture, we set out to make scanning simple. That’s why we design and build all barcode scanning hardware from the ground up.

From factory to you
For over 10 years, Newland has been designing, manufacturing and marketing state-of-the art scanning solutions from the ground up. By understanding the ever changing world of AIDC technology, we continue to bring fitting 1D and 2D barcode scanners to businesses of all shapes and sizes.

Going Global
As the #4 AIDC manufacturer worldwide, Newland is quickly growing into a major global game changer. Our extensive network of Newland distributors and resellers already offer products and services locally in 60+ countries across EMEA.

A people's company
Newland believes in a people’s approach. From personalised & local support for our customers to continuous growth and engagement of our employees. That’s our human touch to AIDC technology.
Our tech
Newland’s product portfolio packs high-quality scanning hardware for a wide range of barcodes and applications. All products, ranging from OEM scan engines to complete solutions, are built and designed to help make your daily tasks easier and more intuitive
Our tools
We extend our focus on high-quality solutions into our ongoing support and service. This shows in our extensive warranties, quick support and additional software tools that help maximize your workforce efficiency.
It keeps getting better
Discover our other brands and services

Speedata by Newland
Speedata by Newland stars an array of powerhouse Android devices. All equipped with Android OS, we offer stellar devices that fill the gaps in the market.

Newland's Duo Near & Far technology
Introducing Newland's Duo Near & Far technology, which combines two 2D scan engines in one device, working side by side to select and decode barcodes at both near and far distances.

Ndevor, our exclusive MDM software
A bold device management tool to look after all your devices from one central location. That means new ways to help you improve your enterprise operations.