About us

Make everyday tasks easier, faster and more intuitive

At Newland EMEA our goal is clear: to make your daily tasks faster, easier, and more intuitive with our scanning solutions. Thanks to our diverse product portfolio and partners in 60+ countries, we make scanning simple and accessible to businesses of all shapes and sizes. 

By relying on our local teams, consistent product availability, and our commitment to innovative and durable hardware, you will find that Newland EMEA is where simple solutions meet boundless possibilities.

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Offices and Service Centers in the EMEA region.

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Products in our collection to suit your business needs.

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Service Centers for local tech support.

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Countries throughout the EMEA region.

Our Story.

Where business operations and IT systems are becoming increasingly complex in the fast-paced AIDC and tech industry, our scanning solutions break through the noise and bring efficiency through simplicity. We pack performance without compromising on the price and ensure a steady availability of our products and services. 

Founded in 2009 in the Netherlands, Newland EMEA has expanded across the region with 16 offices and 5 service centers, and we continue to grow as we develop our product portfolio, services, and teams to make scanning simple and accessible with a people approach. Together, with our extensive partner network, we offer our products and services locally in 60+ countries. Newland EMEA’s paves the way for innovative, accessible scanning solutions in three ways. 


Our Roots.

Newland EMEA (Newland Europe BV) is a member company of Newland Technology Group and a subsidiary of Newland Digital Technology Co. Ltd. (SZE-000997). The company was founded in 1994 in China (Fuzhou, Fujian province), where it became one of the top 500 High-Tech and top 100 software enterprises. In 2000, it was listed on the Shenzhen Stock Exchange (Ticker code: 000997) as a public company. Since then, Newland Technology Group has grown globally and has $1B global revenue and 5,000+ employees. There are subsidiaries in Taiwan (looking after the rest of Asia), the USA (North and South America) and the Netherlands (EMEA).  

Newland Digital Technology Co. Ltd. specializes in technology research and development, manufacturing and product management of data collection, mobile communication and payment devices. As a major partner of both Alipay (Alibaba) and WeChat pay (Tencent) they are one of the biggest players in mobile payment in the Chinese market. 



Our Global Service Network

Over the past 20 years, the 15 companies and over 5,000 employees that make up the Newland Group continue to advance the barcoding industry. With headquarters and local offices based all over the world, we provide customers not only with our solutions but also with technical support in each region.

Worldmap showing the EMEA region of Newland

Our Tech.

Automatic identification and data capture can help you quickly maneuver and adapt to new developments. That’s exactly what we design and build our products for. We’re here to help you optimize day-to-day tasks and get the most out of your workforce.

Our product range consists of OEM scan engines, stationary scanners handheld scanners, mobile computers, micro kiosks and tablets. All our devices are based on our own proprietary UIMG Image technology and 2D Decoder chip. Our technologies allow us to pack performance without compromising on the price, save on resources, and minimize the carbon footprint of our devices all at the same time.

Image showing a compilation of Newland EMEA scanners and devices

Want to know more about our offerings and solutions?

Contact us!