The Right Hardware as the Foundation for Operational Efficiency
The right hardware improves operational efficiency – and the best part, it doesn’t have to be hard to implement. In fact, the testing takes the longest: HealthPOS tested a few software and hardware systems with GymNation before deciding on the rotating QR mobile access control using Gantner’s GC7 controllers and the Newland FM3080 Hind stationary fixed-mount scanner.
The FM3080 Hind is optimized for reading barcodes on screens such as mobile phones, and the scanning technology made it easy to implement. All that’s needed is to configure, which was easily done via plug & play the scanner so it operates exactly how you want it. Then they are easily wired and powered into Gantner's GC7 controllers, which are also a breeze to set up and configure. When the QR is read, the gym members get an audio and visual cue for confirmation.
Results after implementing access control with the FM3080 Hind scanner
By choosing the right hardware for access control, GymNation laid the foundation for operational efficiency leading to the optimization of processes and to new opportunities for capitalizing on membership flow and resource allocation.
From a business perspective, by knowing when and how many members enter the premises GymNation can optimize staffing and make data-driven operation, sales & marketing decisions.
Having data accessible so quickly and easily allows GymNation to better allocate resources over the day, ensuring there are always enough people to support the gym.
From a marketing standpoint, it now unlocks a new realm of possibilities in marketing automation, from reminding people to renew their membership to sending push notifications at the right time. Additionally, it has driven the adoption of the gym's app, connecting the digital experience with the physical one. For example, connecting fitness programs to a calendar app for push notifications or signing up for group sessions quickly via the app, opens up many other possibilities from a sales & marketing standpoint.
And from a user experience perspective, the solution allows for quick & smooth entry to the premises without waiting in queues, and the rotating QR codes prevent membership card theft, sharing of codes, and different forms of misuse, ensuring that only members can access the locations, creating a safe environment for both members and staff.
All leading to the most essential thing in the gym business: increased member retention. GymNation has certainly noticed these benefits. “Our locations are streamlined; we’re experiencing fewer bottlenecks and greater member app adoption.” The busiest day at just one of their locations featured 14,701 scans – all the reason to depend on the right hardware and solutions by HealthPOS.