Speedata in warehouse

Newland Acquires Speedata to Accelerate their Journey in the AIDC Market

Newland is fully committing to taking on a leading role in the Mobile Computer industry. The AIDC giant announced this week the addition of  Beijing Speedata Technology Co., Ltd. to the Newland family. By joining hands with Speedata, Newland further extends their expertise in mobile computing and modular design, while adding a variety of solutions to their repertoire.

Sparking Innovation

The acquisition is a strong strategic fit, expected to spark further research and development. As one of the most innovative players in mobile computers, Speedata has a thorough understanding of AIDC tech. They are a design house and manufacturer of Android mobile computers, which gives them full control and ownership of each stage of product development. Consequently, their R&D, design and manufacturing processes are perfected for product development. "We are very impressed with the Speedata team and how quickly and expertly they put together devices that fit the market," Peter Sliedrecht, Newland EMEA's CEO said. "We have a shared vision that scanning should be simple and affordable for all industries, and we're committed to continue innovating on behalf of customers."

It's a bold goal, but Newland has already proven to be the right player for it. Since stepping into the EMEA market 10 years ago, they've grown exponentially as as a refreshing AIDC manufacturer that's here to stay. The addition of Speedata to their family optimizes their creation process at every step of the way. The extensive UHF knowledge is something Newland hasn't been able to directly offer its customers until now. Having Speedata as an internal design house enables Newland to offer Android mobile computer solutions into every vertical market in the EMEA region. With this expertise, they'll be able to provide further flexibility to both individual customers and the wider market.

"We see an incredible opportunity for Newland to be at the forefront of the Mobile Computer movement. Given that Newland has already played a major role in the trend to Android smartphone AIDC solutions, it's only natural that we have a prominent seat at the table moving forward." - Peter Sliedrecht, Newland EMEA's CEO

The acquisition of Speedata is another in a line of important steps for Newland as they expand their role throughout EMEA. Earlier this month the company announced the addition of a local office in Russia to further support and expand their Russian customer base. Looking ahead, the company says to expect further growth in their regions, partner network and product line.