Newland EMEA appoints Viktoria Zelenska as Distribution Director

Newland EMEA is excited to announce that starting September 1st, Viktoria Zelenska is joining Newland EMEA as Distribution Director. With the recent appointment of Ingram Micro as its second pan-EMEA distributor alongside EET, there was a natural need for someone to foster the relationship with large distributors to help Newland EMEA grow even further.


Viktoria is a true expert in the Auto ID industry. She worked for a pan-European distributor, of scanning, mobility, POS and wireless solutions in the B2B market, for more than 15 years. Starting as an Account Manager, she moved into a Team Lead role in just two years. In the past nine years, Viktoria worked as Sales Director developing business and leading regional sales teams in Eastern Europe and DACH regions. Her quick path from Account Manager to Sales Director shows a lot of knowledge, growth, and dedication to her work, which Viktoria will now transfer into her new role.

Viktoria’s ultimate goal is to build strong relationships with Newland EMEA’s pan-European distributors and make selling Newland’s products profitable, easy and fun. She will do so by setting up the right processes, working on marketing and inventory plans, and developing sales tools to enable Newland EMEA to further grow its revenue and expand its markets. Besides that, Viktoria will be supporting our Newland EMEA sales team to make the best out of their local cooperation with pan-EMEA distributors.

“I am excited to join Newland as Distribution Director for our pan-European Distributors. Having worked previously for one of the leading Pan European distributors myself, I have a solid understanding of how the distribution machine works, which value-added services distribution can offer complementary to the ones offered by the vendor, and use those to scale, boost our growth, increase our market coverage, and brand awareness.”

Here is what Viktoria thinks about Newland EMEA, after joining Newland EMEA's Annual Company Event:

“Great atmosphere, positive mindset, friendliness, good humour, ambitious and inspiring business plans, very nice people and team spirit – it felt great”