About us

Make everyday tasks easier, faster and more intuitive

To keep up with the ever-changing customer, you need to move as fast and as fluently as they do. You need to be quick on your feet and memorable. You need to deliver exceptional quality in both products and service. You need to mould to each individual – on a large scale. And you need to do so within the right time frame and budget.

The result is a constantly changing operational environment, requiring you to be flexible. More often than not, technology lays the foundation for this. That’s where we step in.

No. 4 brand


No. 4 largest brand in
scanning technology


20+ International patents
Intellectual Property Rights


500+ Intellectual Property Rights
No. 2 in POS Terminals


No. 2 in EFT POS Terminals
global marketshare


Our Story

Newland EMEA (Newland Europe BV) was founded in 2009 in the Netherlands. The existing AIDC world portrayed 1D (barcode) and 2D (two-dimensional codes) scanners as a complex and exclusive technology. With the aim of making these devices accessible to businesses of all shapes and sizes, we set out to make scanning simple. 

Our Newland EMEA headquarters are located in Culemborg, the Netherlands. From there, we support local teams across the European, Middle Eastern and African market. Additionally, our extensive network of Newland distributors and resellers offer products and services locally in 60+ countries. As one of the fastest growing AIDC manufacturers in the world, we are constantly building and expanding our network.


Our Roots

Newland EMEA (Newland Europe BV) is a member company of Newland Technology Group and a subsidiary of Newland Digital Technology Co. Ltd. (SZE-000997).The company was founded in 1994 in China (Fuzhou, Fujian province), where it became one of the top 500 High-Tech and top 100 software enterprises. In 2000, it was listed on the Shenzhen Stock Exchange (Ticker code: 000997) as a public company. Since then, Newland Technology Group has grown globally and has $1B global revenue and 5,000+ employees. There are subsidiaries in Taiwan (looking after the rest of Asia), the USA (North and South America) and the Netherlands (EMEA).

Newland Digital Technology Co. Ltd. specializes in the technology research and development, the manufacturing and the product management of data collection, mobile communication and payment devices. As a major partner of both Alipay (Alibaba) and WeChat pay (Tencent) they are one of the biggest players in mobile payment in the Chinese market.



Our Global Service Network

Over the past 20 years, the 15 companies and over 5,000 employees that make up the Newland Group continue to advance the barcoding industry. With headquarters and local offices based all over the world, we provide customers not only with our devices, but also with technical support in each region.


Our Tech

Automatic identification and data capture can help you quickly maneuver and adapt to new streams. That’s exactly what we design and build our products for. We’re here to help you optimize day-to-day tasks and get the most out of your workforce.

Our product range consists of OEM scan engines, stationary scanners handheld scanners, mobile computers, micro kiosks and tablets. All are based on our own UIMG Image technology and 2D decoder chip. In other words, we build our products from the ground up. We can create exactly what is needed for an operation and environment quickly and flexibly.

Let's dive in


About Us - category - Mobile Computers
About us - category - Micro Kiosks
About Us - category - tablets
About us-category- Handheld Scanners
About us-category - Stationary Scanners
About us - category - OEM

Our Partner Promise

We thrive on a simple mission: to make everyday tasks easier, faster and more intuitive.
It is our promise to do so through both our products and our partnerships.

Growing Together

More than 100 Newland partners represent the diverse markets they serve around EMEA. Our network is continuously growing, both in number and through mutual growth with our partners. We’re here to nurture a relationship centered around growing together.


Our teams are here to keep you informed, to advise you and to share any material you may need to keep moving forward. We take great pride in ensuring our team is an extension of yours, and vice versa. It is our ongoing promise to offer support centered around personalization, ease-of-use and the short-lines that make up a good partnership. It is our promise to be committed to our partners, and we will continue to evolve our structure to fit the needs of our partners.

Explore who has already joined us in our mission to making scanning simpler.

Discover our partners